How Skin Science and Genomics is revolutionizing the skin care industry by personalized beauty products.

Skin science is applicable to direct cosmeceutical product creation by scientific techniques and principles. Genomics also plays a more significant role in the personalization of beauty recommendations. The common objective is to determine how specific ingredients or products regulate gene expression. It will create "custom" products based on an individual's gene sequence

Companies like SKin IQ, Allél and SKINSHIFT are providing DNA test kits to treat natural skin related problems and to curate product recommendations or custom designed items based on the unique characteristics of the customer. 

Skin Rejuvenation in Modern Age

The physical characteristics of skin like fine lines, wrinkles, age spots depend on changes in the biological process of your body like cell cycle, antioxidant formation, inflammation and ageing molecules. These physical changes rely on the expression of genes and proteins like collagens, keratins, growth factors, metalloproteinase and interleukins.

Furthermore, a growing emphasis on the relationship between the microbiome and broader skin health, leading to an explosion of skincare brands that endorse probiotics, encourages research and innovation in customized skincare systems and applications. 

Companies participating in the Industry

For starters, L'Oreal announced a collaboration with uBiome, a company in microbial genomics, to expand its skin microbiome research.

Expect to see brands establish a greater focus on tracking skin health changes over time — through technologies, clinical trials, and more.